Akriti Agarwal
Co-Founder & Jewellery Designer
“Rooted in tradition. Designed for individuality.”
Design background, entrepreneurial vision
Born and brought up in Rourkela, Odisha, Akriti Agarwal is the co-founder and jewellery designer at AM Jewel House. She completed her master’s in Gem & Jewellery at Sawansukha Institute, Kolkata.
At AM Jewel House, Akriti brings her design background and entrepreneurial vision together to help shape the brand’s creative direction. Her focus is on jewellery that reflects the person wearing it – their style, their preferences, and the occasions that matter to them.
Tradition, with a contemporary outlook
Akriti’s approach combines an appreciation for traditional jewellery with a contemporary outlook. She values considered details, balanced proportions, and comfort, giving equal attention to how a piece looks and how it feels when worn.
For her, a design should have its own character without overshadowing the wearer. Whether understated or expressive, it should feel like a natural extension of their personal style.
- Considered detailsEvery setting, line and finish thought through.
- Balanced proportionsA piece with character that never overshadows the wearer.
- ComfortAs much attention to how it feels as to how it looks.
From her sketchbook to your jewellery box
A design can begin with a simple thought, a familiar form, or a story someone wants to celebrate. Through sketches and an exploration of shape and detail, Akriti develops that starting point into a jewellery concept.
Her creative influences include nature, Indian heritage, and everyday life. Rather than following trends alone, she looks for ways to interpret these influences with a sense of relevance and individuality.
Each piece begins on paper. Swipe to see more, tap a picture to see the sketch and the finished piece in full.
A clear design identity, a personal connection
As co-founder, Akriti’s aim is to build a brand with a clear design identity and a personal connection with its customers.
She believes jewellery can hold meaning beyond its appearance – a gift from someone special, a reminder of an achievement, or a favourite piece worn every day. Her vision for AM Jewel House is to create jewellery that people enjoy wearing and value for the place it holds in their lives.
Thoughtfully designed. Beautifully personal.
Book a Design Consultation with Akriti
Your Idea. Akriti’s Creation.
Tell Akriti about the piece you have in mind – a sketch, a photo, an occasion or a story – and find a convenient time to talk.